The Ethical Sales Approach That Builds Trust and Sustainable Revenue with Andee Hart, Host of She Sells Differently | Ep 264

🎙Today, I interview Andee Hart, the host of She Sells Differently and an ethical sales coach with 17 years of experience working in corporate sales and running her own businesses. Her approach is service-driven, starting every sales conversation not with “How am I going to close this deal?” but with “How can I help this person?” Then, the sale becomes effortless and enjoyable—a real win-win.

KEY TAKEAWAYS 

💡 Sell from A Place of Service: Sales get easy when the goal of every conversation is to understand and help the person in front of you, rather than “close the deal.” 

💡 Only Work with the Right Clients: Saying “no” to clients that are a poor fit for what you offer protects your energy, avoids disappointment for them, builds trust, referrals, and your long‑term reputation.

💡 Launch Early: Perfectionism stalls growth. Put viable offers into the world, label them honestly as beta or founder’s rounds, and ask for structured feedback. That real‑world input is what takes a 60% product to 100% faster than building in isolation.

💡 Design Culture That Rewards Integrity: Whether in a big sales team or a small business, when rewards and recognition favour long-term customer success rather than this month’s quota, your team naturally chooses right‑fit, ethical solutions.

BEST MOMENTS 

06:27 - 💬 “It’s not asking for money, it’s providing them with value.” — Andee Hart

13:22 - 💬 “Face-to-face selling is very different from written communication - your messaging matters even more.” — Andee Hart

25:31 - 💬 “Only accept the right clients into your business - every wrong client you accept is a massive drain on energy, resources, and time.” — Steve Day

TIMESTAMPED OVERVIEW

00:00 Intro: “Authentic, Service-Oriented Selling Insights”

04:02 Overcoming Sales Discomfort

17:30 Automating Sales Processes

32:34 Sales Culture

41:36 Launching and Improving Products

VALUABLE RESOURCES 

• Andee Hart’s List of Sales Tools for Entrepreneurs: https://andeehart.com/salestools

LINKS TO CONNECT WITH THE GUEST 

• Instagram: https://www.instagram.com/andeehart/

• LinkedIn: https://www.linkedin.com/in/andeehart/

• Hart Design Co Instagram Page: https://www.instagram.com/hartdesignco/

ABOUT THE GUEST 

Andee Hart is an energetic entrepreneur, sales strategist, and host of the She Sells Differently podcast. After turning her candle-making side hustle, Hart Design Co., into a thriving wholesale and retail business, she left her corporate sales career to pursue entrepreneurship full-time. Today, Andee empowers entrepreneurs to overcome sales anxiety and grow their businesses with integrity, grace, and confidence

LINKS TO CONNECT WITH THE HOST

• Podcast: https://www.systemizeyoursuccess.com

• Website: https://systemsandoutsourcing.com/

• Facebook Group: https://facebook.com/groups/systemsandoutsourcing/

• LinkedIn: https://linkedin.com/company/systemsandoutsourcing/

• Instagram: https://instagram.com/systems_and_outsourcing/

• YouTube: https://youtube.com/@drsteveday42

• TikTok: https://www.tiktok.com/@drsteveday42

ABOUT THE HOST

Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.