In this episode, host Nalin talks to Travis Drake about Postcard Games that raised $11,267 on Kickstarter.
We discuss:
- [1:29] How Browuhaha Games started and what it was like to dove right into game creation and launching with its first campaign. Learning while doing.
- [4:14 Asking the first and most important question for success: who is your audience? Who is your game for?
- [9:25] Using all of the data from Facebook ads and testing around to understand your audience better, what they respond more to. Looking at cost per click and subscribers through different channels as performance indicators.
- [14:58] Having a simple DIY’d landing page, photoshoot and email marketing system worked for the specific audience and because the product idea was good. Simple sometimes goes a long way.
- [19:04] Managing and communicating to the different audience groups. Collecting feedback and taking this to make the game better before launch.
- [24:23] Being helpful and organically active in the creator’s community is the best way of doing networking. Being authentic first, helping each other. People want to see other people succeed.
- [28:08] Having a marketing plan for the live campaign phase, not coming with it on the go. Although most of the marketing is done pre launch, when the campaign is live creators should have a good idea of who they want to reach and what they want to communicate.
- [30:31] Experimenting with different channels and groups to spread the word and networking.
- [35:35] Value organic reach as a marketing strategy. Being active in groups of people who are passionate about the same niche can be great for a campaign. And it’s an investment of time, not so much of money.
- [36:01]How to connect with David and Justin at Coozies Games
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/brouhahagames/postcard-games-stamp-it-send-it-play-it
Website: https://www.brouhahagames.com/
Facebook: https://www.facebook.com/BrouhahaGames
Twitter: https://twitter.com/BrouhahaGames
Instagram: https://www.instagram.com/brouhahagames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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