Pricing as Logic and Sales Without the Shame with Sara Dalrymple

In this episode I speak with Sara Dalrymple - a speaker, mentor, and author with a wealth of experience in the language and logic of money, sales and self-promotion. We delve into Sara’s early career in banking, where she came to grips with the inequities women face despite hard work and dedication. Sara shares invaluable insights on pricing, explaining that it should be driven by logic rather than emotion. We also explore the nuances of sales, highlighting that it’s about creating mutual value and genuine connection rather than being pushy. Sara emphasises the importance of community and collective improvement for women entrepreneurs to achieve financial sustainability and self-advocacy. This episode is a must-listen for anyone struggling with sales and pricing in their business.

Find Sara on Instagram here

Find her website (and book!) here

The woman that Sara shouted out was Steph Caswell

Join the conversation with me on Instagram here

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This episode is sponsored by ⁠Hawkins Laxton & Co⁠ - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at ⁠hawkinslaxton.com⁠, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.