For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.
He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.
Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.
Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.
They also dive into:
(0:00) Introduction
(4:23) NFT value creation
(11:41) NFT and community building
(18:14) Bored Ape community building
(20:42) Web3 gaming and community
(23:13) Starbucks Odyssey program and its engagement with web3
(31:30) What's next for NFTs
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.
Space and Time wants to help LLMs and AI agents get on-chain (w/ Scott Dykstra)
Whoever rules the data rules the world (w/ Tegan Kline)
Blockchain tech is working to combat AI-based deepfakes (w/ Melody Hildebrandt and Mike Blank)
Blockchain could be the answer to getting AI artists paid (w/ Dee Goens)
Looking back on the NFT marketplace Magic Eden (w/ Jack Lu)
Web3 brands and NFTs are on a global race for adoption (w/ Yat Siu)
OpenSea’s CEO sees greater opportunity for NFT use cases to grow (w/ Devin Finzer)
SEC Commissioner sees a need for a new Token Safe Harbor Proposal (w/ Hester Peirce)
Read Write Own this episode with a16z’s crypto partner (w/ Chris Dixon)
Bonus Episode: Worldcoin is going on a race to billions of users “as fast” as it can (w/ Alex Blania)
Solana Mobile is just getting started (w/ Anatoly Yakovenko)
Ripple president talks XRP Ledger, SEC suits, and 2024 plans (w/ Monica Long)
Bitcoin spot ETFs has been approved in the U.S. (w/ Michael Sonnenshein)
All roads seem to be leading to a U.S. spot bitcoin ETF approval soon (w/ Fred Thiel)
You should join a crypto social club w/ Boys Club co-founders (re-release)
Algorand foundation CEO sees tokenization as key sector to scale crypto (w/ Staci Warden)
Robinhood’s still on a quest to make crypto mainstream (w/ Johann Kerbrat)
Crypto VC space may be on the cusp of recovery (w/ David Pakman)
Optimism is optimistic for the future of Ethereum (w/ Jing Wang and Ryan Wyatt)
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