419: How to Have a Successful Art Show

2026-07-28

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You already know how much care goes into creating a body of work. From the first brushstroke to the final frame, every decision reflects your vision. But a successful exhibition is about more than what hangs on the wall. It's about creating meaningful connections with the people who will appreciate your work. In this episode, I share the 90 day exhibition strategy I teach artists to help build anticipation, invite the right collectors into the process, and continue the conversation long after the show is over so...

You already know how much care goes into creating a body of work. From the first brushstroke to the final frame, every decision reflects your vision.

But a successful exhibition is about more than what hangs on the wall. It's about creating meaningful connections with the people who will appreciate your work. In this episode, I share the 90 day exhibition strategy I teach artists to help build anticipation, invite the right collectors into the process, and continue the conversation long after the show is over so your next exhibition can create lasting momentum for your art business.

💡 You'll Learn

How to map out a 90 day exhibition plan that builds interest well before opening day.
Why each audience needs a different invitation and how thoughtful communication strengthens collector relationships.
How to continue the momentum after your exhibition with a follow up strategy that supports future sales and opportunities.

🎧 Tune in and discover how a more intentional approach can help your next exhibition feel less stressful, more aligned, and far more rewarding.

🎙️About Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

🔗 Resources
Full Show Notes: schulmanart.com/419
📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart
📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com
💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE
📺 Watch us on YouTube at https://www.youtube.com/@schulmanart
📲 Follow me on Instagram: @schulmanart
💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart

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