From In-Person Powwows to an Engaged Email Community with Paul Gowder

Episode Summary:

My conversation with Paul Gowder, founder of PowWows.com, might be one of my favorite episodes yet on Happy Subscribers.

Paul started PowWows.com nearly 30 years ago as a side hustle and today, it's grown into the leading online hub for celebrating Native culture and one of the most engaged email communities I've ever heard of. He gets dozens of replies with each email he sends!!

Paul isn't just a creator... he's a community-builder.

Whether you're a blogger, a content creator, or someone looking to build a more engaged community, tune in to learn from Paul about how he attracts the right people, welcomes them with generous resources, and strives to send more personalized content to his list.

In this episode, you'll hear us talk about:

• How handing off his newsletter replies completely transformed his inbox (and his peace of mind)
• The opt-ins he uses to attract thousands of happy subscribers in his unique niche
• How he segments his list by interest in Native American history, artists, books, and more
• Why he chooses to promote opt-in email sequences instead of static PDF guides
• The tech tools helping him grow his list — especially through Facebook groups

Check out this episode's blog post
 
Connect with Paul:
Website
Email Tools 

Episode Resources: 
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