The Curious Capitalist - Professor Tensie Whelan (NYU Stern Center for Sustainable Business)

Glen McDermott, the Executive Director of the Conscious Business Collaborative in Connecticut, speaks with Professor Tensie Whelan on this special episode of The Curious Capitalist podcast.

Tensie is the distinguished professor of Practice of Business and Society and the Founding Director of the Center for Sustainable Business

Notes and Links to the research mentioned in the podcast:

Return on Sustainability Investment: Stern Research with tools and cases

https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/return-sustainability-investment-rosi

Our Sustainable Market Share Index: Trends in consumer purchasing of sustainable

products

https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/csb-sustainable-market-share-index

Our environmental sustainability messaging: Recommendations with Edelman

https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/research-initiatives/best-practice-guide-effective-sustainability-communications

To find out more about The Conscious Business Collaborative in Connecticut, visit:

www.consciousbusinesscollaborative.org

This podcast was created and produced by Red Rock Branding.

https://redrockbranding.com/