How to Build a Therapeutic Area Narrative That Works

What is one of the most unprecedented challenges pharma companies face today? Capturing HCP’s attention in under a minute. This challenge has given rise to a critical yet often overlooked strategic tool: the therapeutic area narrative. In this episode of Transforming Medical Communications, Wesley Portegies is joined by the Director of Scientific Communications and Content at Astellas Pharma, Sean Sheffler-Collins, to explore how cohesive therapeutic area narratives can elevate pipeline visibility, foster collaboration, and build trust across stakeholders.

We’ll talk about:

• How to develop and implement therapeutic area narratives that unify pipeline communications across multiple assets
• The critical role Medical Affairs plays in bridging R&D and clinical development teams to create compelling scientific stories
• Why consistent therapeutic area messaging is essential for building trust with HCPs
  
  

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://mce.global/consultancy

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:

• The Human Side of Medical Communications: Building Trust
• From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
• Modernizing Your MedComms Approach

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.