In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.
We discuss:
- [1:26] What Token Terrors is all about.
- [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creates a chance to interact with more people with the same interests.
- [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact.
- [10:16] Being proactive on the online communities where board games creators and players are.
- [19:00] Consult with experts publishers and creators to see if your game is missing something or if it could have something else.
- [24:42] What’s coming up on Terrible Games.
- [27:54] How they did ads and what converted better for their product. What the cost per click were.
- [30:20] How they used Reddit, and how not to get banned from it with too much self promotion. Always follow the 10 to 1 rule.
- [34:02] The reason behind a 18 day campaign.
- [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.
- [38:43] How to connect with John.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter: https://www.kickstarter.com/projects/tokenterrors/token-terrors-battlegrounds
Website: https://www.tokenterrors.com/
Facebook: https://www.facebook.com/tokenterrors/
Instagram: https://www.instagram.com/tokenterrors/?hl=en
Twitter: https://twitter.com/tokenterrors?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
Create your
podcast in
minutes
It is Free
Survival Horror Podcast
Classic Gaming Brothers
The Danger Club Podcast
Critical Role
Space Cats Peace Turtles