Why Jack Ellis acquired Fathom Analytics from his co-founder

Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom.

Timestamps

• 00:00 Intro
• 01:20 Jack finds out about EmailOctopus
• 02:34 Why Jack acquired Fathom
• 05:03 How can Jack afford this?
• 05:28 Why did they not get an external buyer?
• 07:17 Back to being a solo founder
• 08:19 Innovating the the crowded analytics space
• 11:09 Fathom's marketing and growth in 2025
• 12:34 How is Jack having fun?
• 13:14 Recommendations

Recommendations

• Book - Dopamine Nation
• Podcast - Huberman Lab
• Indie Hacker - Ruben Gamez

My links

• Twitter
• Indie Bites Twitter
• Indie Bites YouTube
• Join the membership
• Personal Website
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)
• This Indie Life Podcast

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