Why Your Staff Don’t Feel Valued (It’s Not Money!)

Why do good carers leave… even when you’re paying them fairly?
Why doesn’t “more money” fix morale, retention, or engagement?

In this episode of the Walking with Walfinch podcast, we’re joined by Shilpi, Walfinch franchisee for Harrow and Brent, to unpack the real reasons staff don’t feel valued — and why pay is rarely the root problem.

Shilpi shares honest, frontline insight from running a successful home care franchise, covering:

• Why staff recognition matters more than pay rises

• The biggest mistakes care businesses make when trying to “motivate” teams

• How leadership, communication, and trust impact retention

• What carers actually want from their employer

• Practical ways franchise owners and care managers can make staff feel valued — without throwing money at the problem

If you’re a care business owner, registered manager, care coordinator, or anyone struggling with staff retention in social care, this episode is essential listening.

At Walfinch, we believe care is about people — not just processes. This conversation cuts through the noise and gets to the truth.