Citi’s Global Head of Research | Covering Private Companies, Crypto, and what AI means for Analysts

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Lucy Baldwin, the Global Head of Research at Citigroup, is leading one of the most consequential shifts in how institutional research is done today. In this episode, we unpack how the sell-side research role is being completely redefined, moving beyond spreadsheets and earnings models to incorporate AI, storytelling, and differentiated data sets. Lucy explains why today's best analysts are as much creators and communicators as they are forecasters, and why research that can’t break through the noise is effectively worthless.

We also dig into how Citi is expanding its coverage beyond public equities to include private companies like OpenAI and SpaceX—companies too large and important to ignore, even if they aren’t public. Lucy shares what that research looks like, how Citi is navigating regulatory and disclosure constraints, and why institutional clients are hungry for guidance in the growing universe of private markets. This isn’t research as we knew it 10 years ago—and Lucy gives us a front-row seat to the transformation.

Finally, we discuss how the perception of research on Wall Street is changing. Once viewed as a role that would pigeon hole you in terms of exit opportunities, research is now a launchpad for careers across the buy side, corporates, and private capital. Lucy shares how Citi is rethinking talent development, how AI is helping expand coverage capacity, and why the future belongs to analysts who can combine analytical rigor with creativity, conviction, and clarity of voice.

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