Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
Cindy Hohman from ArtMarketingProject.com helps artists market and sell their work by showing them how to be effective and efficient with marketing and empowering them to take the reins themselves. In addition to working with artists one on one she also teaches marketing at the university level.
She works with a large range of artists from abstract artists to those working in illustration and photography.
3:30 - How does your marketing advice apply to artists in different markets?
6:47 - A lot of skills in life come down to 10% learning and 90% doing, but have you found this also to be true when it comes to marketing?
09:20 - Using strategy, so you're not spinning your wheels and doing things that feel icky
11:10 - How to help artists through the paralyzing fear of having too many options
15:04 - Discussing the size of the artist's audience and how that can affect (or not) the ideas of bringing new projects and products to market
17:05 - How to start building an audience (both with and without social media)
25:17 - The main way Cindy works with and helps artists... by getting them to do the things they know they should, but are procrastinating on
31:40 - Exploring the idea of the artist mindset
34:25 - Who are the right types of artists to work with Cindy to help improve their marketing?
35:52 - How can artists stand out and have their work be seen?
PK 243: Launching A Board Game on Kickstarter
PK 242: Reinventing Yourself as an Artist
PK 241: How to Become a Character Designer
PK 240: Publishing Your Animated Short
PK 239: Mentorship and Education for Creative Careers
PK 238: Testing Creative Career Ideas
PK 237: Making Your Art Career Path Real
PK 236: The 12 Month Art Career Goal
PK 235: 4 Phases of a Creative Career
PK 234: 2020: The Year of Time
PK 233: Redefine Your Creative Career
PK 232: Sell Your Art With Social Media
PK 231: Understanding Personal Branding
PK 230: How to Make a Board Game
PK 229: The Joy of Art Education
PK 228: Evolution of Art and Self
PK 227: Exploring the Storyboard Artist Career Path
PK 226: Asking for Help to Free Your Time
PK 225: Artist Mindset Shifts
PK 224: Creative Mindset Upgrade
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