Asaph Schulman, CMO @ Firebolt

2022-12-18

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Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership. In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more. Honestly, this is just a great episode. Why are you even reading...

Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership.

In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more.

Honestly, this is just a great episode. Why are you even reading descriptions when you can be frolicking in fields of dandolians or making ChatGPT tell SEO fart jokes?

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