Deeper, Not Wider: 3 Unexpected Ways to Niche Down

2026-01-06

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Text Emily! To Niche or not to Niche? It’s the question more often than we’d probably like it to be. That's the case for me anyway (no one puts THIS baby in a corner!) In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way. Is it pronounced, "neesh" or "nitch"? What is a niche, really? What can a niche provide your business with? How can you grow by niching DOWN? How to niche by who you're not forNiching by transformatio...

Text Emily!

To Niche or not to Niche? It’s the question more often than we’d probably like it to be.

That's the case for me anyway (no one puts THIS baby in a corner!)

In this episode, we’ll get into three unexpected ways to define your niche and, of course, how to do it YOUR way.

Is it pronounced, "neesh" or "nitch"?
What is a niche, really?
What can a niche provide your business with? How can you grow by niching DOWN?
How to niche by who you're not for
Niching by transformation
Niching by how you show up
9 More slightly unconventional ways to niche down
And more!

Individuals & Links Mentioned

Vinnie Potestivo on LinkedIn

Ande Lyon's Don't Be Caged By Your Age Podcast

Stephanie McLaughlin's The Big Four-Oh! Podcast

Amy Bolduc's Grounded in Maine Podcast

About Me!

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.

Email: emily@emilyaborn.com

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