Building a Personal Brand Using Words with Delia Monk

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.

She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!

Episode Timestamps

• [02:30] - Delia's Journey from Journalism to Copywriting
• [03:23] - The Impact of COVID-19 on Delia's Career
• [03:55] - Delia's Transition into Freelance Writing
• [04:29] - The Power of Words in Sales
• [05:58] - Delia's Marketing Strategies and Platforms
• [06:33] - The Importance of Email Marketing
• [14:19] - Balancing Business and Personal Life on Social Media
• [16:44] - Delia's Ecosystem of Products and Services
• [19:35] - What Delia's Day-to-Day Looks Like
• [23:13] - Writing a Book
• [24:02] - Chris’ Coaching Corner

Essential Learning Points From This Episode

• Figuring out what you're good at and going all in on it
• The importance of pivoting quickly when needed
• Using words to sell and market your products or services
• How to create a diverse ecosystem that continues to serve your audience

Important Links & Mentions From This Episode

• Join Our Quarterly Deep Dive Planning on July 17th
• Connect with Delia on Instagram
• Check Out Delia’s Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

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