Letting Go to Grow: Eleanor Pendleton on Leaving Gritty Pretty and Building Haleau

In this episode of Process the Podcast, Arielle Thomas sits down with Eleanor Pendleton, founder of Gritty Pretty and now the visionary behind her new brand, Haleau. The girls unpack a thoughtful and open conversation about the evolution of media, the courage to start again, and what it means to create from a place of authenticity.

Eleanor reflects on her journey from digital publishing to brand ownership, how building Gritty Pretty shaped her understanding of storytelling, and how that experience inspired a more intentional, skin-first approach to beauty with Haleau. Together, Arielle and Eleanor explore the intersection of creativity, sustainability, and purpose, and the ongoing process of balancing motherhood, business, and self. Eleanor Pendleton articulates what it takes to do what's truely right for you even when others are depending on you. 

This is a conversation about reinvention, community, and creating beauty that means something, both inside and out.

Follow Haleau Beauty on Instagram here.

Follow Eleanor on Instagram ⁠here.⁠

Check Haleau Beauty’s website here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Tuesday x