Your Sellers Aren’t Just Your Sales Team with Lisa Raebel

2026-03-12

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Your sellers are not just your sales team.Most companies still act like revenue belongs to the people with “sales” in their title. But buyers do not experience your company that way. They experience marketing, product, customer success, and support all at once. Alyssa Nolte and Lisa Raebel talk about why it is time to rethink how we think about selling, and why revenue is a company-wide responsibility.If you work in sales, marketing, or customer experience, this conversation will challenge how you think about the buying journey. Lisa Rae...

Your sellers are not just your sales team.

Most companies still act like revenue belongs to the people with “sales” in their title. But buyers do not experience your company that way. They experience marketing, product, customer success, and support all at once. Alyssa Nolte and Lisa Raebel talk about why it is time to rethink how we think about selling, and why revenue is a company-wide responsibility.

If you work in sales, marketing, or customer experience, this conversation will challenge how you think about the buying journey. Lisa Raebel shares why the old silos between teams slow down growth, confuse buyers, and create friction that companies often do not even see.

Why listen

Alyssa Nolte and Lisa Raebel explore what really happens when customers try to buy. They unpack why companies struggle when teams operate in silos and how organizations can rethink the way they work together to support the customer journey.

3 Key Takeaways

Your sellers are everywhere in the company Buyers interact with many teams before they ever talk to a sales rep. Marketing, product, support, and customer success all shape the buying decision.
Customers experience your company as one system Internally we divide work into departments. Customers do not see those lines. When teams are not aligned, the experience feels confusing and slow.
Revenue is a shared responsibility The companies that grow the fastest treat selling as a company-wide job. When teams work together around the customer, the buying journey becomes easier and trust grows faster.

This conversation is part of a larger effort to rethink the future of customer relationships and how companies can build better buying experiences.

People and Resources Mentioned