Content that Clicks: Story-selling for tourism operators with Hannah Statham

In this episode of Talking Tourism, host Rachel Williams is joined by content marketing powerhouse Hannah Statham, founder of Media Mortar, to unpack how storytelling isn't just a nice-to-have—it’s your biggest competitive edge.

With 16 years in tourism and lifestyle marketing, Hannah shares why it’s critical for tourism operators to clearly define their unique story, how to transform everyday visuals into scroll-stopping content, and why quality imagery is often the best ROI you can make.

Hannah also dives into recruitment marketing—highlighting how social media can be a game-changer when traditional job ads fall flat, and why businesses should be ‘always on’ with their employer brand. If you’ve ever struggled to articulate your business’s point of difference or wondered how to attract the right staff, this episode is packed with gold.

Recorded live at the 2025 Tasmanian Tourism Conference, and proudly supported by the Tasmanian Hospitality and Tourism Academy.