More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad.

With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how podcasting becomes a business development tool—and not just a passion project.

In this episode, you’ll hear:

• Why showing up consistently builds authority, even if it’s not your core service offering
• How podcasting sparks real business relationships—not just vanity metrics
• The “bullet point” method Ryan uses to keep content authentic and human
• How to extract weeks of social media content from a single recording
• A real-life ROI story that started with one episode and led to a six-figure client
  
  

🔗 Learn more at ruffmediagroup.com (note: website currently under development)

 💼 Connect on LinkedIn: Ryan Ruff
📩 Email: ryan@ruffmediagroup.com

If you think podcasting is just another marketing channel, think again. Ryan Ruff reveals how the mic becomes your best client relationship tool—when done right.

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell