What Amazon Sellers Must Do to Survive in 2026

Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why the gap between top sellers and everyone else is getting wider fast. The biggest shift? There’s no real “middle” anymore. You’re either scaling with strategy, capital, and precision… or you’re getting squeezed on margins and falling behind. If you don't have a viable strategy for 2026, you're already behind the curve.