Outcome Niching: Why Not Choosing Is Holding Your Agency Back

2026-01-14

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We talk a lot about niching in the agency world.Pick an industry.Go deep.Specialize.But in today’s market, industry alone isn’t enough — and many capable agencies can feel that, even if they can’t quite name why.Execution is easier to buy. Capability is everywhere. And “great work” doesn’t help clients feel confident when the stakes are higher.What cuts through now is being clear about the outcome you’re willing to stand behind.In this episode of the Small But Mighty Agency podcast, we mov...

We talk a lot about niching in the agency world.

Pick an industry.
Go deep.
Specialize.

But in today’s market, industry alone isn’t enough — and many capable agencies can feel that, even if they can’t quite name why.

Execution is easier to buy. Capability is everywhere. And “great work” doesn’t help clients feel confident when the stakes are higher.

What cuts through now is being clear about the outcome you’re willing to stand behind.

In this episode of the Small But Mighty Agency podcast, we move beyond outcome clarity and into the real decision agencies are facing right now: choosing an outcome niche without boxing yourself in.

This isn’t about rebranding or narrowing for the sake of narrowing.
It’s about removing friction for your clients and for you, and creating focus that actually supports momentum.

In this episode, we explore:

What outcome niching actually means and what it doesn’t
Why niching by industry alone no longer creates enough traction
The three guardrails that make outcome niching work without overcommitting
How choosing an outcome can simplify sales, referrals, and delivery

If you’ve felt like you’re standing at the edge of your next stage and haven’t quite named what comes next, this episode will help you think it through.

These are the kinds of conversations we also have inside Agency Together.

If you’d like to pressure-test your thinking with other agency owners, you can RSVP for the next Agency Together Strategic Partnership Mixer here:
https://agencytogether.com/mixer-event

Tune in to rethink what specialization really means — and how choosing the right outcome creates clarity and momentum.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep144

Podcast Edits by Lindsay Curtis

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