Host Jason Hewitt reveals the story behind one of the most ubiquitous and parodied slogans of modern history. With origins dating back to the years before World War II, the simple message was originally intended as wartime propaganda, but was never put to use. It was rediscovered in 2000 and has been shared and modified for modern use in innumerable ways ever since.
History of the Brand: Episode 021 - "Help me, Jumpman!"
History of the Brand: Episode 020 - Don't Dot The "R"
History of the Brand: Episode 019 - Potatoes & Iron Hogs
History of the Brand: Episode 018 - The Eggs Of Easter
History of the Brand: Episode 017 - Pullman Brown Knows
History of the Brand: Episode 016 - A Brownie With A Burp
History of the Brand: Episode 014 - Seven Sisters, A Brat, And A Legacy
History of the Brand: Episode 013 - The Family Overhaul
Behind The Brand: Episode 012 - Be Kind, Please Rewind
Behind The Brand: Episode 011 - Waist Coveralls, Rivets & Railroad Ties
Behind The Brand: Episode 010 - Kimberly-Clark's Crepe Paper Cotton
Behind The Brand: Episode 009 - Mars And The Homesick, Hungry Alien
Behind The Brand: Episode 008 - A Tale Of Two Brands And The Town of the Bent Necks
Behind The Brand: Episode 007 - My Own Account of a Visit from Saint Nicholas
Behind The Brand: Episode 006 - The Packer's #1 Raving Fan
Behind The Brand: Episode 005 - The 95 Year-Old Gummy Bear
Behind The Brand: Episode 004 - An American Victory Over a Japanese Tiger
Behind the Brand: Episode 003 - The "King" of Charcoal Briquets
Behind The Brand: Episode 002 - The Salt of the Earth
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