From Corporate to Chic Butt Wipes: Building a Physical Product Business (w/ Emily Griminger)

Emily Griminger (our January Guest Tipper) spent nine years at the same company before quitting to launch Semmi—a flushable wipe brand designed to look as sleek as skincare. She breaks down the unglamorous early stages: filing for an LLC, finding product developers, hiring freelancers for branding, and learning that her first TikTok took 10 hours to edit. Emily also shares how moving to LA made her uncomfortable enough to take the leap, why she prioritizes intellectual property over "sexy work," and how forcing herself to record every trend helped her reach customers beyond her immediate network.

Emily Griminger is the founder of Semmi, a female-founded brand changing the way we think about bathroom essentials. She spent the last 9 years in Financial Services in banking and lending before officially working on Semmi full time in May 2025. She’s building Semmi to make everyday routines feel more elevated, approachable, and a lot less taboo. https://www.getsemmi.com/

Music is by Marcus Thorne Bagala. Find us everywhere at https://dailytipspodcast.com.

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