You’ve launched... now what?

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.

Key Takeaways

• 00:10 – What happens shortly after launch
• 02:09 – Dialing the team back
• 05:10 – Product touch ups and enhancements
• 06:16 – Returning to a familiar work rhythm
• 07:16 – Balancing the product push with real breaks
• 10:39 – Not letting early signups call the shots
• 20:32 – Sticking with what works for your team
• 22:00 – Putting the product ahead of quick money moves
• 27:26 – Why launch buzz doesn’t last forever

Links and Resources

• The Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY World
• Fizzy is a modern spin on kanban. Try it for free at fizzy.do
• Record a video question for the podcast
• Sign up for a 30-day free trial at Basecamp.com
• Books by 37signals
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X