True to the Game: Ty Young on Authenticity in Sports & Branding

In this episode of Beyond the Influence, host Tueré Rodriguez sits down with former WNBA player and coach for the Chicago Sky, Ty Young, to discuss her passion for basketball and brand alignment. 

Young discusses her shift from offense to defense, from player to coach, and her journey empowering women in sports and beyond. When it comes to brand partnerships, Young says that alignment is key to building trust with your followers, adding “false advertising is false advertising, so be true to yourself.” Young offers this advice and more for young women with a future that might include the WNBA.

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