Anjeanette Carter is a Los Angeles based copywriter and founder of STRATIS Media, where she helps founders, CEOs, and service based entrepreneurs grow their personal brands and businesses through LinkedIn. With over a decade of experience in copywriting, Anjeanette has built a seven figure business by working across multiple social media platforms, refining her messaging, and learning what actually drives sustainable growth. Today, her work focuses on turning LinkedIn into a clear, intentional client acquisition channel through strong positioning, consistency, and thoughtful content.Listen to this...
Anjeanette Carter is a Los Angeles based copywriter and founder of STRATIS Media, where she helps founders, CEOs, and service based entrepreneurs grow their personal brands and businesses through LinkedIn. With over a decade of experience in copywriting, Anjeanette has built a seven figure business by working across multiple social media platforms, refining her messaging, and learning what actually drives sustainable growth. Today, her work focuses on turning LinkedIn into a clear, intentional client acquisition channel through strong positioning, consistency, and thoughtful content.
Listen to this episode to discover Anjeanette’s story behind becoming an experienced copywriter across different platforms and how that journey led her to find her passion for LinkedIn. You will hear practical tips from someone who has consistently shown up over time, along with clear advice on how to find clients on LinkedIn using simple frameworks and formulas that can be applied across platforms. This conversation offers insight and inspiration from someone who balances being a mom, running her own agency, showing up online, and continuing to grow, improve, and inspire others with a positive and grounded approach.
Connect with Anjeanette:
https://www.linkedin.com/in/anjeanette-carter/
https://anjeanettecarter.com/linkedin-workshop
https://anjeanettecarter.substack.com/
https://anjeanettecarter.com/
https://x.com/anjeanettec
Timestamps:
00:00 – The three pillars behind Anjeanette’s LinkedIn growth
01:24 – Who Anjeanette is and what she does today
02:02 – 2026 goals and why subtracting matters
03:05 – Acting background and confidence on camera
03:48 – Why failure matters more than success
04:59 – Comparison on LinkedIn and staying in your lane
06:01 – Authenticity without oversharing online
07:50 – Consistency, routines, and family life
09:22 – Early lessons from Twitter and YouTube
11:52 – Why social media feels annoying
12:11 – Playing the long game with content
13:30 – Copywriting as a real advantage on LinkedIn
14:31 – Initial fear of AI and adapting
16:31 – Using AI without losing your voice
18:32 – Why AI content feels obvious
20:30 – Voice notes and real conversations
22:06 – Finding first clients through LinkedIn
25:33 – Who LinkedIn actually works for
27:52 – The LinkedIn strategy explained simply
30:26 – Commenting that leads to conversations
32:03 – Shortcuts, mentors, and learning faster
33:58 – Focusing on one platform at a time
36:18 – Regrets about leaving platforms early
39:02 – YouTube demonetisation and lessons learned
41:42 – Personal brand as long-term insurance
42:03 – Exercise, routines, and mental balance
44:08 – Reading fiction to switch off
45:41 – Where to find Anjeanette and her work
46:48 – Favourite pizza conversation
49:19 – Normalising failure and moving forward
50:52 – Final reflections and closing
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