Episode 297 - Kim Baker & Felicia Walker Redefining Beauty Careers: Skin, Storytelling and Standing in Your Purpose

In Episode 297 of Where Brains Meet Beauty, founder and CEO of Glamazon Beauty Cosmetics Kim Baker and content creator and Your Glow Guide author Felicia Walker sit down to talk about building careers that did not exist when they were kids.

Kim’s path starts at 13 as a model with Elite, crossing paths with legends like Andy Warhol and Basquiat, then being pulled out of the industry for her own safety. She later returns, co-pioneers plus-size modeling and eventually pivots into makeup artistry after years of struggling to find foundation that matched her skin. Mixing shades behind the counter at brands like Prescriptives and Bobbi Brown became an education in undertones and inclusivity that now powers Glamazon Beauty. Today, she is part artist, part founder, part motivator, writing handwritten notes to customers and using public speaking to help women feel “beautifully empowered.”

Felicia’s journey began in a different place: HR executive by day, beauty obsessive by night. She launched a blog simply to pour out everything living in her head about skincare, ingredients and routines. That curiosity turned her into an early “digital beauty space architect,” breaking down formulas and skin types long before ingredient education was mainstream. Blogging opened doors to editorial, product development and now authorship. Her focus has evolved into helping people truly understand their skin and spotlighting 50+ skincare and longevity, a demographic she rarely saw represented.

Together, Kim and Felicia talk about listening to the “whisper” of a calling, balancing data with gut, handling comments with grace (and a bit of edge when needed), and using influence to educate rather than just sell. One builds confidence with a foundation stick, the other with a framework for skincare, but both are expanding what it means to have a career in beauty on their own terms.