52 | The Theory of Creativity

2024-02-21

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Do legitimate common denominators exists across creative disciplines? If so, can we clearly identify these parallels and unify our thoughts about the creative process? In this episode of The Craft, Carter and Colby wrestle with these questions. They begin to sketch (tentatively) a unifying “theory of creativity.” Such theory might help us, they hope, navigate a broad swath of tools and techniques that vie for our attention. ----Chapters: 0:00 Introduction 2:22 Theory of Creativity 9:48 Theoretical layers ...

Do legitimate common denominators exists across creative disciplines? If so, can we clearly identify these parallels and unify our thoughts about the creative process?

In this episode of The Craft, Carter and Colby wrestle with these questions. They begin to sketch (tentatively) a unifying “theory of creativity.” Such theory might help us, they hope, navigate a broad swath of tools and techniques that vie for our attention.

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Chapters:

0:00 Introduction

2:22 Theory of Creativity

9:48 Theoretical layers

14:08 Marketing example

21:32 More trees and metaphors

28:40 Intermediary tiers

36:26 Conclusion

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