S3E06 - An Easier Way to Find and Manage Host-Read Ad Sponsors with Marty Michael

2022-05-11

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Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:The problems with handling host-read ads manuallyHow Gumball works for both podcasters and advertisersWhich podcasts are a good fit for the Gumball marketplaceSome of the new features the Gumball team is wor...

Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?

That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:

The problems with handling host-read ads manually
How Gumball works for both podcasters and advertisers
Which podcasts are a good fit for the Gumball marketplace
Some of the new features the Gumball team is working on this year

Get a full transcript of this interview at https://www.supercast.com/podcast

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