24. How Virtual Assistants Can Supercharge Your Pet Brand with Tricia Ong from Mintrix Advisory

In this episode, Tarryn sits down with Tricia Ong from Mintrix Advisory to explore how virtual assistants can transform the way pet business owners work and grow.

From tackling admin overwhelm and chasing invoices, to building systems and creating space for growth, this episode shines a light on the realities of working with VAs; the good, the bad, and the myths that often hold entrepreneurs back.

We discuss:

• The difference between VAs and traditional employees
• What tasks VAs can take off your plate (and how to start small)
• The most common myths and misconceptions about hiring VAs
• Signs that you’re ready to bring on a VA
• How to onboard, train, and build trust with your VA
• Red flags to watch for when choosing a VA provider
• Why clear communication, systems, and feedback loops matter
• The return on investment VAs can deliver—time, money, and peace of mind
• How AI is changing (and supporting) the role of VAs
• Tricia’s number one tip for business owners hiring a VA for the first time

Tune in for a practical and insightful conversation that will change how you think about support, delegation, and creating space for growth in your pet business.

Tricia’s Links: 

Minitrix website: https://mintrix.com.au/

Minitrix Instagram: https://www.instagram.com/mintrix.business.advisory/

Minitrix Facebook: https://www.facebook.com/mintrixbusinessadvisory/

Connect with Tricia on LinkedIn: https://www.linkedin.com/in/triciaong1/

How to contact Tricia:  

Send Tricia an email at hello@mintrix.com.au with the subject line “Virtual Assistants”, and Tricia will be happy to share a proposal with you — including a full pricing breakdown and an overview of how everything works.

Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix

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