Email and Wait Is Dead in 2026: Why Your Email Needs Strategy, Not Blind Hope

Episode Summary:

Email has spent years sitting on the backburner.

A "just in case" channel.
A safety net.
A maybe I'll deal with this later strategy.
But in 2026?

That changes.

In this solo episode, I'm sharing what I see coming next for email marketing — not from trend forecasts or hot takes, but from years inside creator inboxes, email platforms, and real subscriber behavior.

Because hitting "send" on anything isn't enough anymore.


Sending more emails won't fix a weak strategy.


And hoping email magically performs without intention? That era is over. 

This episode is about what will work — and what creators need to rethink if they want email to actually support their business in 2026.

In this episode, you'll hear:

• Why relationship-driven creators will outperform everyone else next year
• What it really means to earn and retain permission in someone's inbox
• Why email is moving from "nice to have" to a core business asset
• How trust is being rebuilt in email — even as everything else online feels shaky
• Why your existing content is one of your biggest advantages going into 2026
• How creators will redefine success beyond open rates and list size
• What it looks like when email becomes a revenue channel — not just a traffic tool

This isn't about doing more.

It's about doing email on purpose.

If email has felt heavy, unclear, or like something you should be doing but aren't sure how to use well — this episode will help you reset your expectations and your strategy.

Check out this episode's blog post

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