Toy Fair 2026 pt 1

2026-01-29

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We are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part!But who did we talk too, I hear you cry! Well cry no more as we kick off this 1st episode with 3rd time on the pod but this time with a new name,...

But who did we talk too, I hear you cry! Well cry no more as we kick off this 1st episode with 3rd time on the pod but this time with a new name, friends Precisify who give us a fantastic overview of current trends being echoed throughout the halls and where the world of youth marketing is going with laws internationally hitting the internet and more. Then our reporters on the ground Sam and Jake talk to Halilit & Jura Toys who are both child development toy brands stepping in to the world of influencer marketing and what that means for their brands who are talking to an audience of saturated advice. We wrap up this part with Jake and Sophie talking to MV Sports & Lip Smacker who are 2 brands that are traversing the world of IP and how they leverage those to sell products.

Next episode we are still at The Toy Fair and we talk with industry giants and 1st timers at the convention. If you enjoyed this why not give us a 5 star review and share it with someone who will also get something out of this too.

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Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey linkedin.com/in/jakeaspey/

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