The Paid vs Organic Reporting Dilemma, with Fran Langham, Director of Demand Generation at Cognism

When reporting makes paid channels look like the clear winner and organic impact is harder to prove, how do you split your time, budget, and focus?

In this episode, Fran Langham, Director of Demand Gen at Cog, joins Liam to tackle the paid vs organic dilemma, exploring why marketers over-index on what’s measurable, how to prove the value of long-term plays, and what it takes to rebalance your strategy without losing short-term wins.