S4 E5: World of Frozen Expansion | Bringing Northuldra to Life in Paris

What if you could venture beyond Arendelle?

This week, we imagine what it would look like if Disneyland Paris expanded its new World of Frozen with a bold concept called Northuldra. Stephen takes on the role of Project Manager to explore how Imagineers might bring the mystical forests, elemental spirits, and the Nokk to life in a way that’s immersive, emotional, and entirely unique to this park.

We break down the importance of risk appetite in Disney Imagineering, exploring why parks balance daring, original experiences with safe, proven crowd-pleasers, and how both types of projects are essential for long-term success. From placemaking to attraction design, this episode shows how strategy, story, and technology intersect to create something that feels alive.

Even if you’ve never been to Paris or followed the Frozen franchise closely, this episode is about understanding how themed entertainment can challenge expectations, reward imagination, and make guests feel part of the story.

There’s also a surprise twist in this episode, and it’s up to you, the listener, to decide which path you would greenlight. Step beyond Arendelle, explore Northuldra, and let us know what you think is best.

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