Seth Godin is a one of the world's most famous marketing gurus, a serial entrepreneur, the author of 19 bestselling books and believes in the ‘magical responsibility' – as he tells me - of being a creative who gives.
Seth and I chatted the first time 12 years ago and the advice he gave me shaped how I grew my business I Quit Sugar…and then sold it (and gave everything to charity). When I'm asked, “Of the hundreds of leaders and experts you've interviewed, who's the most legit?”, I say, Seth Godin.
For this ep, I hunt him down once more to see where he's at… and he shares a new wild idea: the climate emergency needs a marketing makeover. He outlines how it could go and it feels light and fun and just requires a slogganed Trucker cap.
Here is Sarah's article about first meeting Seth in 2010
Read Seth's blog about the problem with marketing global warming that he mentions in his chat with Sarah here
Listen to Wild with Sarah Wilson on the LiSTNR app here
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AMA: How do you manage information overload PLUS should white women activists get out of the arena?
JOHANN HARI: Is Ozempic a miracle drug or something darker?
AMA: How do you plan your life financially in a collapsing world? Do you bother?
ANNABEL ABBS: The subversive, creative upside of insomnia (oh joy!)
The “Uncles” climate case that could change EVERYTHING
ANNA FUNDER: On Wifedom (and calling out Orwellian “doublethink”)
A FUN BACKSTORY: Because I promised it…
HELEN LEWIS: A heterodox update from TERF island
A PALESTINIAN AND AN ISRAELI FATHER: “We must all stop being victims; victimhood causes the violence!”
LIV BOEREE: Explaining Moloch, the mysterious game theory force breaking the world (plus a fix!)
AMA: How do you, Sarah, deal with a broken heart?
PROF JOEL PEARSON: Gut feeling is (scientifically) real; this is how to use it
PETER FRANKOPAN: How climate collapsed civilisations (and will it ours?)
AMA with a Palestinian peace broker: What should we be doing to help, not hinder, the crisis? Does posting on social media do ANYTHING?
KELLY WEINERSMITH: Why settling Mars is a really dumb idea
DEVIN MOSS: An atheist death row chaplain on how to die without God
AMA: Do we create art in the apocalypse?
MAGGIE JACKSON: Why “not knowing” is 2024’s survival superpower
AMA: Why does hiking “work”?
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