What makes an ’agency to watch’?

Campaign's "agencies to watch" lists the top media, creative and new shops that are likely to have an impact in the next 12 months. This episode discusses the chosen agencies, how the lists have changed from 2025, and what makes an agency worth watching, or not.

While these lists are not an endorsement of each agency, they have been chosen because these shops went through big changes last year.

This episode of The Campaign Podcast is hosted by Lucy Shelley and features editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy media editor Shauna Lewis.

Further reading:

Eight new agencies to watch in 2026

Seven creative agencies to watch in 2026

Eight media agencies to watch in 2026

If 'agencies to watch' grow into 'top agencies' and other conundrums

LePub launches in London led by Gina Hood

‘The Grey-naissance’: Helen Rhodes plans ‘dollop of stupidity and naivety’ in Grey's return to creative glory

Ace of Hearts: dealing adland a new hand

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