81 - Digital Marketing and SEO for Non-Techies

Knowledgeable business owners are aware that digital marketing is essential to their growth and survival.  In this episode, host Dennis Zink speaks with Nabil Freij, a SCORE Mentor, successful business owner and a proficient user of digital media and social marketing tools. 

Nabil explains what digital marketing is and how best to use it.  His on-point suggestions will increase your ability to use these tools to drive business success.  Nabil provides easily understandable examples of using long-tail keywords, on-page and off-page search engine optimization and back links.