2532: DIY SEO Plan For Feisty Startups

Well, not everyone is ready to be a Level 10 Client-Partner… like the owner of the company who you'll hear on the podcast today. Rich speaks with Miguel, the owner of a startup Exterior Remodeling company in Minnesota. It's a small company, and they don't have a lot of money for marketing… so what should they do? Well… Rich explains how SEO works, how to do it the right way… and then encourages Miguel to try a little DIY SEO. It's not guaranteed to work, but it's guaranteed to get them doing the right kinds of things. Stay tuned to the end for Rich's fly fishing analogy… it makes a lot of sense.