Do You Own An Asset or The World’s Most Stressful Job?

In this episode, Brian Trzcinski welcomes Jason Early, Founder and CEO of RISR, to open our 2026 series with an important question for business owners: Do You Own An Asset or The World's Most Stressful Job? Too often, owners don't align their business goals with their financial objectives. They haven't spent time thinking about what's important to them post-exit and don't know how to best drive value to the business. Brian and Jason will discuss why its important to treat the business like an asset, and how that approach can help an owner gain clarity in what the business is worth, the role the business can play in current and future income needs, and the risks that can threaten it all.