How to use the brand’s full potential? – Shift transitions military veterans into civilian roles

80% of veterans don’t have a full-time job upon leaving the military. Shift uses technology to match military veterans to leadership jobs in companies like Uber, Symantec, Major League Baseball, Affirm and others. Shift raised a $4.5M seed round from top Silicon Valley VCs like Andreessen Horowitz, Structure Capital, Expa and Tim Ferris. Upon launching, Shift asked me to produce films portraying the incredible stories of transitioning veterans and how they thrive in the new, tech environment. I was so honored to be a part of this excellent mission! — How did Shift gain trust from the U.S. military members as well as big companies at such an early stage? — How to make a choice between the human and the technology aspect when promoting a brand? — How did they know how to tell their own story and why they decided to go for plenty of high-quality video content? Listen to the episode! Big thanks to DocuSign www.docusign.com for hosting us in their fabulous space. The show is brought to you by Denim Video www.denimvideo.com.