E47: Scaling Soul: Preserving Boutique DNA While Growing a Platform w/ Rob Vogel

Today, we’re joined by Rob Vogel, VP of Operations at Arbus Hospitality, whose journey spans every level of the hotel world—from housekeeping and front desk to revenue management, general manager, and now platform leadership. With experience at brands like Ace Hotels and Bunkhouse, Rob shares what it really takes to scale boutique hospitality without losing its soul. We explore kiosks and high-touch service, building playbooks without becoming robotic, hiring for curiosity and empathy, and how Arbus is creating a family of distinct, hyper-authentic properties connected by culture—not conformity. https://www.arbushospitality.group/ https://longitudedesign.com/