Industry Special EP4: Survivors and what comes next

Episode 4 of this special industry series looks ahead at the future of the cycling industry after years of volatility. We draw on dozens of interviews with distributors, brand leaders, retailers, and skeptics to explore where growth might come from, who won’t survive, and how pricing, Chinese brands, regulation, and community will reshape the landscape. It’s a candid, sometimes uncomfortable, but ultimately optimistic look at what’s next for the bike world.

Note that this episode is cut off part way through and the full audio is available to our Escape Collective members who fund our work. If you'd like to become a member, please go to https://escapecollective.com/overnightsuccess to receive a 50% discount on your membership for a limited time while this series is running. 

Last but not least, we'll be doing a Q&A episode. Please submit your questions here: https://escapecollective.com/hello/