The Middle Price Trap: Why Entrepreneurs Lose Sales

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Today, we're diving into a critical, yet often misunderstood, business fundamental: pricing strategy. We immediately confront the controversial truth about being the "middle-priced" option in your industry, explaining why this is the most competitive, low-profit, and ultimately dangerous position for any entrepreneur. From dissecting the pricing philosophy of becoming either the cheapest or the most valuable (as popularized by Alex Hormozi), to learning the shocking business lesson from the world's most expensive "cat poop coffee," we break down why perceived value is everything. We share the personal confession of how a 90% conversion rate almost bankrupted one of their businesses because of a misguided discount strategy, and provide real-world examples from Dollar Tree to Whole Foods to illustrate how major brands strategically own their price points.

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