The Strategic Logic Behind Disney’s Marvel Buy

Episode 9 of Marvel Mindset takes listeners inside one of the most consequential entertainment deals in history: Disney’s $4.5 billion acquisition of Marvel. Peter Cuneo breaks down how Marvel’s revival, led in part by the success of Marvel Studios, positioned the company for a premium sale and strategic alignment with Disney. He explains the negotiations, the business logic behind the deal, and how both companies shared a “Wagon Wheel” approach to monetizing intellectual property across multiple platforms. The discussion offers a rare insider’s look at turnaround strategy, value creation, and the long-game thinking that reshaped the global entertainment landscape.

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