In this episode of the Step into the Metaverse Podcast, I had a chat with Christiaan Eisberg, the Founder and CEO of Straight Fire, a Web3 start-up bridging the real world with the metaverse, through building the first NFT Social dApp and unique NFT collections. He is a metaverse explorer, serial entrepreneur, and experienced operational and commercial executive, specialised in brand building, client management, digital commerce, and organisational transformation.
He has a 20-year background in Fortune 500 companies and start-ups, in heavy industries and consumer brands, in the West and the East. After various executive roles in BP, he co-founded and grew menswear brand Martyn Bal into an international success, served as CEO of celebrity- favourite handbag brand Meli Melo and co-founded European fashionTech platform “A lovely thing”.
Subsequently, Christiaan co-founded FIVE group, a Sino-European advisory firm, is mentor of various start-ups and a frequent speaker on branding, digital commerce and NFTs. Now he and his team are shaping the future of NFTs and building an essential part of the NFT infrastructure through Straight Fire. Christiaan and I had a fascinating conversation about all things NFTs, the rise of iCommerce, how brands can build loyalty within the metaverse, the use of IP and copyright with NFTs, and so much more. Stay tuned and enjoy!
If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.
Creating a Hyper-realistic Metaverse Sooner with John Gaeta - Step into the Metaverse podcast: EP34
Solutions to Drive Safety and Privacy in the Metaverse with Tiffany Xingyu Wang - Step into the Metaverse podcast: EP33
The Secret Tool to the Metaverse's Success with Gabriel René - Step into the Metaverse podcast: EP32
Building Communities in The Metaverse with Athena Demos - Step into the Metaverse podcast: EP31
The Need for Unique Identifiers in the Metaverse with Benjamin Bertram Goldman - Step into the Metaverse podcast: EP30
Crucial First Steps Required to Decentralize the Metaverse with Bayan Towfiq - Step into the Metaverse podcast: EP29
Creating Real Value in a Virtual world with Alec Lazarescu - Step into the Metaverse podcast: EP27
Why Establishing Standards Will Be Key to the Metaverse’s Future with Neil Trevett - Step into the Metaverse podcast: EP26
Why Digital Twins are Essential to Building the Metaverse with Richard Kerris - Step into the Metaverse podcast: EP24
The Present and Future of Brand Opportunities In The Metaverse with Justin Hochberg – Step into the Metaverse podcast: EP23
Revolutionizing Entertainment Via the Metaverse with Matthew Brewbaker – Step into the Metaverse podcast: EP22
Materializing the Energy Metaverse with Kevin O'Donovan: Step into the Metaverse podcast: EP21
Everything You Need to Know About Avatars with Robby Ratan: Step into the Metaverse podcast: EP20
Why the Metaverse’s Future will not be Decentralized with Robert Rice – Step into the Metaverse podcast: EP19
Democracy in Digital Fashion with Michaela Larosse – Step into the Metaverse podcast: EP18
Seamless Communal Events in the Metaverse with Doug Jacobson - Step into the Metaverse podcast: EP17
Using the Metaverse to Heal Others with Christian Ulstrup - Step into the Metaverse podcast: EP16
A Journey into Metaverse Virtual Real Estate with Jason Cassidy - Step into the Metaverse pocast: EP15
Digital Identities Through Avatars with Cai Felip -Step into the Metaverse podcast: EP14
Driving Brand Loyalty Through the Metaverse with Lindsey McInerney - Step into the Metaverse podcast: EP13
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