Build It Yourself and Own It Forever: Confidence in Your CRM with David Enloe

When you're empowered to build your own process and be part of it, everything in your systems can change. While there is always the option to outsource your brain or hand your systems to someone else, it's even more valuable to learn how your systems actually work, build them with intention, and have the confidence to evolve them as your business grows.

In today's episode, I'm joined by David Enloe to chat through his experience inside of Systems in Session, the program that (as he puts it) empowers you to build your own process and be a part of it. We talk through how one conversation turned a vague idea into a structured offer, how David’s HoneyBook setup evolved, and why confidence is what most creatives really need.

Find It Quickly

1. 01:05 - The Origin Story of Systems in Session
2. 05:19 - Why Now? Timing the Workflow Overhaul
3. 06:52 - Confidence Over Automation
4. 08:17 - The Power of Strategic Prep Work
5. 10:44 - Rebuilding After HoneyBook 2.0
6. 12:59 - From Beta Build to Assistant Onboarding
7. 18:20 - Should You Include Your Virtual Assistant?
8. 21:31 - What Changed in David’s Business
9. 24:48 - Evolving the Client Journey
10. 26:58 - How the Program Has Changed Since
11. 32:22 - Final Advice from David
12. 34:55 - The 3 R’s: Reviews, Referrals, Repeat Clients

Mentioned in this Episode

1. Systems in Session: coliejames.com/systems-in-session
2. Episode 241: Systems in Session ft. Erin Belles: coliejames.com/done-with-you-dubsado-setup-case-study

Connect with David

1. Website: theenloecreative.com