The business of making better shoes

As a podiatrist, Anna Baird spent a lot of time thinking about feet. In 2008, she wanted to be able to recommend comfortable and fashionable shoes to her clients and when she couldn’t find ones she liked, she decided to make them herself.

In this episode, Alan Kohler sits down with Anna Baird, founder and CEO of Bared Footwear, to unpack the story behind one of Australia’s most distinctive shoe businesses. 

They discuss the highs and lows of building a business from scratch, the realities of scaling a retail brand, the importance of customer loyalty and how Baird’s podiatry background continues to influence every pair of shoes Bared makes.

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