There was a time when resellers ruled the Amazon Marketplace, but today's Amazon is about brands. Without Brand Registry, you cannot defend your brand or reach your full Amazon potential.In this episode, Jason and Shannon interview Scott Harders of Fisher Broyles about Trademarks, Amazon Brand Registry, and Amazon's IP Accelerator program that allows brand owners to get trademarks faster (as well as some things to watch out for and avoid).Scott is funny, knowledgeable, and experienced and is here to break down Trademark Law...
There was a time when resellers ruled the Amazon Marketplace, but today's Amazon is about brands. Without Brand Registry, you cannot defend your brand or reach your full Amazon potential.
In this episode, Jason and Shannon interview Scott Harders of Fisher Broyles about Trademarks, Amazon Brand Registry, and Amazon's IP Accelerator program that allows brand owners to get trademarks faster (as well as some things to watch out for and avoid).
Scott is funny, knowledgeable, and experienced and is here to break down Trademark Law for us in a way that we can all understand.
Trademark rights are established to protect the consuming public and give them confidence that the goods or services that they're purchasing come from a common source.
One common mistake brand owners make is investing huge amounts of money in a brand without knowing if they can trademark it. We've seen so many people take all the time to build a brand, build a website, and get products with their labels, only to realize they can't get a trademark.
The time and effort, and energy to rebrand or fight for a trademark isn't worth it.
And a trademark doesn't have to be identical for your application to be turned down; it just has to be confusingly similar.
On Amazon, sellers need a registered trademark to get the benefits of the brand registry, which are increasing by the day.
We cannot overstate the importance of doing your trademark the right way for all Amazon sellers. Besides brand registry, it is a valuable asset that will add value to your future exit if you do it right.
If you've ever wanted to know all about trademarks and the Amazon brand registry, this is your episode. Tune in!
Key Takeaways
- Common myths about trademarks (01:48)
- What is the point of a trademark? (06:18)
- When to apply for a trademark (11:37)
- Benefits of a trademark in Amazon brand registry (14:33)
- The Amazon IP Accelerator program (18:13)
- The Concept of 'Prior Use" (30:29)
- How to protect your trademark (34:37)
- Difference between TM (™) and R (®) symbol in trademark (41:53)
- Text mark or design mark for brand registry purposes (49:03)
- Trademark fraud and scams sellers should be aware of (51:51)
Additional resources:
✅ Amazon IP Accelerator: https://brandservices.amazon.com/ipaccelerator
✅ Fisher Broyles Website: https://www.fisherbroyles.com/people/w-scott-harders
✅ Scott Harders Email: scott.harders@fisherbroyles.com
✅ Trademark Search USPTO: https://tmsearch.uspto.gov/
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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