Why Brand Belongs in Product Development

Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product development process from day one. Using WTR ICON, Oakley's new surf helmet, as a case study, Shelby explains how a cross-functional "task force" of R&D, UX, product, sports marketing, and brand broke down silos, validated a real consumer problem, and reshaped how Oakley brings innovation to market. 

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This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. 

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